
MARKETING CAMPAIGN
MARKETING CAMPAIGN
We believe we are able to give real value to our exhibitors and visitors at JOBVERSE Job Fair, so we do everything we can to inform about the event as many people as possible from our target group. For that, frissdiplomas.hu and profession.hu provide a stable foundation, which is completed by the following paid advertisements, own channels and partnerships. In the 2023 Fall campaign, we’re continuing the successful innovations of the Spring, but adding further tools and platforms as well.
We believe we are able to give real value to our exhibitors and visitors at JOBVERSE Job Fair, so we do everything we can to inform about the event as many people as possible from our target group. For that, frissdiplomas.hu and profession.hu provide a stable foundation, which is completed by the following paid advertisements, own channels and partnerships. In the 2023 Fall campaign, we’re continuing the successful innovations of the Spring, but adding further tools and platforms as well.
Target group
The visitors are conscious, highly qualified, college or relevant high-school graduates, technicians or skilled workers, who…

are active job seekers or considering a change of job

have lost their jobs and are looking for new opportunities,

are passive job seekers and open to carreer development,

are about to choose their career path,

are interested in opportunities in the field of Engineering, IT, Economics, Law or Administration

have at least intermediate language knowledge,

are university students, fresh graduates or have some work experience,

are qualified workers.



Our target group divided by age

17-20 year-olds
tecnicians or soon to be technicians

20-28 year-olds
university students (B.A./M.A.) or university graduates with 1-5 years of work

29-45 year-olds
professionals, carreer changers, passive job seekers
Timing

07.07-31.07.
„Save the date”

01.08-03.09.
Interest-seeking

04.09-28.09.
Active campaign period

27.09-28.09.
Date of the job fair, communication on the days of the event

29.09.-13.10.
Post-event communication

Communication channels
Kommunikációs csatornák
Social media appearances

JOBVERSE Facebook page
Number of followers: 4 000 +

JOBVERSE Facebook group
Number of followers: 1 100 +

LinkedIn channels
JOBVERSE Job Fair, Profession, frissdiplomas.hu

Frissdiplomas.hu Facebook page
Number of followers: 18 000+

Active Facebook groups of frissdiplomas.hu for interns and fresh graduates
Number of followers: 43 000+

TikTok account
Expected number of views: 5 800 +
Paid social appearances

Facebook micro target group campaigns
Expected numer of appearance: 3 500 000

Google Ads micro target Search and Display campaigns
Expected numer of appearance: 3 000 000

TikTok micro target group campaigns
Expected number of appearance: 2 500 000
Other online appearances

Rádió1 megjelenés
a Rádió1 a 15 év feletti rádióhallgatók 12,9%-át éri el, ez 203 ezer főt jelent naponta

Frissdiplomás.hu database
78 000+ people and contact portfolio

JOBVERSE database
15 000+ people and contact portfolio

Bannermix on frissdiplomas.hu
Average number of appearance in a month: 40 000

Banners on profession.hu
Average number of appearance in a month: 200 000

Frissdiplomas.hu blog
Average number of readers in a month: 4 000
Media partners, partnerships

News portals, professional HR sites

Higher education institutions, student organizations and cooperatives, personal service providers

Carreersites, women’s portals, professional target group media
Other appearances, activities

Rádió1 megjelenés
a Rádió1 a 15 év feletti rádióhallgatók 12,9%-át éri el, ez 203 ezer főt jelent naponta

City light and billboards

Visit of senior technical highschool studens

QR code-searching game at the event and weeks prior to the event

Online giveaways to encourage registration and participation

Other experience elements and programmes at the event

Platforms of Market Division of Regional Government Institutions

Contact us for more informations and a request for offer!

