JOBVERSE is one of Hungary’s leading labour market platforms!
Thanks to our targeted marketing campaigns and automated solutions that help job seekers and employers find the right match, our conversion rate improves year after year: an increasing proportion of visitors to our website find relevant job opportunities and employers they would be happy to apply to, encouraging them to register for the event.
(+11,88%)1
(-12,02%)1
(+10,45%)1
(+34,68%)1
1A 2023. őszi JOBVERSE Állásbörze legfontosabb statisztikai adatai: 101 kiállító és szakmai partner, a honlapunkon a kampány ideje alatt 54 940 felhasználónk összesen 222 081 oldalt nézett meg, és 8 963 álláskereső regisztrált
A célzott marketing kampányunknak, és az egymásra találást segítő automatizmusainknak köszönhetően évről évre javul a konverzió: a honlapunkra érkező érdeklődők egyre nagyobb aránya talál számára releváns állásajánlatot, olyan munkaadót, akihez szívesen pályázna, és emiatt regisztrál a rendezvényre.
Commerce/Sales, Marketing and HR proved to be the most popular fields among visitors, with 22.52% seeking job opportunities in these areas. Information technology also attracted significant attention, with 16.9% of visitors interested in IT roles.
Interest was fairly evenly distributed across other fields requiring specialist qualifications (16.84%), administration and customer service (15.97%), and finance, accounting and logistics (15.73%). Engineering and technical roles were sought by 12.04% of visitors.
Among JOBVERSE visitors, the proportion of those holding university or college degrees is remarkably high (74.92%), clearly indicating that the event attracts not only large crowds but also highly qualified and relevant professionals.
An additional 10,61% of visitors arrived with higher vocational qualifications, OKJ certifications, or secondary education.
The number of visitors with only primary education is negligible; they are typically still secondary school students who are exploring career choices and becoming familiar with the world of work and the exhibitors.
Visitors of JOBVERSE primarily come from the active age group of 18-44 (80,21 %), clearly demonstrating that the event reaches the most active generations in the labor market.
Within this group, the 25-34 age segment (33,60 %) is the most strongly represented. They are professionals at the beginning or midpoint of their careers who are open to new opportunities, development, and career changes.
Employers can reach a very broad target audience at JOBVERSE, ranging from students who are still studying to senior professionals with decades of experience.
Munkatársainkkal egy tágabb képet kaphattunk a hozzánk érkező látogatók munkavállalási preferenciáiról és munkahelyi tapasztalataikról, érdeklődésükről.
Visszatérő kiállítóként vettünk részt az őszi állásbörzén. Ugyan olyan elégedettek vagyunk, mint korábban, tetszik az esemény marketingje az egészet körülvevő innováció és a folyamatos fejlődésre való törekvés.
Minden szuper volt, a megszokott magas színvonalú. Külön dicséretet érdemelnek a hosstessek, nagyon ügyesek, kedvesek! A kiállítói élményóra is nagyon jó volt, nagyon jó ötlet volt, köszönjük!
More than half of the visitors (84,65%) attended the event because they were actively looking for a job and were open to new career opportunities. Many arrived with specific goals: one-third of participants (14,15 %) wanted to meet representatives of particular companies in person and build connections.
Professional programs were also a strong attraction, with nearly a quarter of visitors (12,46%) taking part in presentations or consultations. In addition, many (11,66 %) were interested in exploring their future opportunities and seeking inspiration and guidance for the next step in their careers.
(Multiple answers could be selected for this question.)
We have given visitors plenty of reasons to feel this way. And the feedback speaks for itself.
,65%
gave a positive rating (8, 9 or 10) because they felt that JOBVERSE is more than just a job fair. Of these, 25,32 %(!) gave the event the highest possible score.
The majority of respondents (50.4%) spent 1-3 hours at the event, highlighting the importance of exhibitors capturing visitors’ attention from the very first impression through engaging stands, personal interaction, and openness.
At the same time, supporting programs such as presentations, consultations, and interactive experiences effectively increased the time spent at the event: nearly one-third of participants (29.82%) stayed for 3-5 hours, while 8.92% spent as much as 5-7 hours at JOBVERSE.
A total of 7,08% of respondents (3,7%+3,38%) dedicated one or even two full days to the event—typically the most motivated and career-focused attendees. Only 3.78% visited for less than one hour.
In the questionnaire, which was sent out at the end of the event, we asked our visitors "Who would you most like to work for out of all the exhibitors at JOBVERSE?". Here's the popularity ranking based on the top 10 answers:
It is also very important to us to help our job seekers find jobs more effectively and quickly, and to ensure that our exhibitors are well prepared, have realistic ideas and are confident in their presentation.
For example, our AI Talks program this spring provided an opportunity for those who want to keep up with technological developments and leverage them in their job search and daily life.
A JOBVERSE célja, hogy a megjelenésből jelentkezés, a kapcsolatból pedig felvétel legyen. 2025 tavasszal ezért indítottuk el az együttműködést a 25 éve kompetenciaméréssel foglalkozó CAPTain Hungary Kft.-vel, amely azonnal nagy sikert aratott a jelöltek körében.
A CAPTain Hungary Kft.-vel való együttműködésünknek köszönhetően minden kiállítónk 20% kedvezménnyel veheti igénybe a CAPTain kompetencia- és csapatszerep tesztjeit a toborzási folyamata során.
Részletek:
https://www.captain.hu/jobverse-kedvezmeny/
(Az árlista kizárólag kiállítóink számára érhető el, a ‘JOBVERSE myCV használata’ című e-mailben kiküldött kód megadásával.)
Az idei rendezvényen már 818 fő töltött ki csapatszerep tesztet a látogatók közül. A kitöltők eredményei automatikusan bekerültek a myCV profiljukba, így a kiállító cégek gyorsan és egyszerűen áttekinthetik a jelöltek működését csapathelyzetben: inkább irányító vagy támogató szerepet vesznek fel, proaktívak vagy szabálykövetők, feladatorientáltak vagy emberközpontúak.
A tesztet értékelők közül 91,41% gondolta úgy, hogy a csapatszerep-teszt tükrözi a rá jellemző működést. A teszt pontosságával azonnali előszűrési segítséget adott a kiállítóknak, hiszen gyorsabb kiválasztást, pontosabb csapatba illesztést és hatékonyabb helyszíni interjúkat biztosított – plusz költség nélkül a rendezvényen.
Az érdeklődők a legjelentősebb budapesti egyetemeket érintő 17, 47, 49, 56, 56A és 61-es villamos vonalakon találkozhattak villamos reklámjainkkal. Emellett asztronautánkkal a főbb budapesti egyetemeknél Mini Handbook-ot osztottunk, amit a diákok lelkesen fogadtak, és a Nissin levesekért különösen hálásak voltak a borongós, esős időben!
The JOBVERSE marketing campaign focused on the various online advertising platforms again, with a special emphasis on Facebook, Instagram, Ads and TikTok.
Number of impressions:
2 471 618
Number of users reached:
335 165
Number of website clicks:
75 424
Number of website visitors:
20 558
Number of impressions:
2 471 618
Number of website clicks:
31 449
Number of website visitors:
25 553
Number of engaged sessions on the website:
26 137
Number of video views:
1 700 000
Number of followers reached:
13 241
Number of users who clicked through to the website:
9784
Highest video views during the campaign:
492 800
Take a look behind the scenes:
Or watch the job fair through the eyes of visitors:
For us, the strongest proof of JOBVERSE’s effectiveness is that a significant proportion of our exhibitors return event after event, continuing to take advantage of the opportunities our job fair provides.
We continued the tradition we launched in autumn 2024 and once again gave special recognition to all 4 exhibitors who joined us for the 5th time, contributing to the continuous development of JOBVERSE. Including them, a total of 62 companies have now received a commemorative anniversary plaque. We are truly grateful for their continued partnership!
At this year’s event – continuing the initiative we launched in the spring – we once again presented 4 certificates of recognition to exhibitors who were rated by our visitors on site. These are not only keepsakes, but also valuable feedback showing that strong employer branding truly makes an impact, and that it is worth being present and making the company visible at the event!
