Thanks to our targeted marketing campaign and our matchmaking automation, conversions are improving year on year: a growing proportion of website visitors find a relevant job offer or an employer they would like to apply for and register for the event.
(+11,88%)1
(-12,02%)1
(+10,45%)1
(+34,68%)1
1Highlights of the JOBVERSE Autumn 2023 Job Fair:101 exhibitors and professional partners, 54,940 users visited 222,081 pages on our website during the campaign and 8,963 jobseekers registered
Thanks to our targeted marketing campaign and our matchmaking automation, conversions are improving year on year: a growing proportion of visitors to our website find a relevant job offer, an employer they would like to apply to and register for the event.
Most of our visitors searched for jobs in Trade/Sales, Marketing, HR field (24,94%), followed by Other fields requiring specialist qualifications (17,87%) and IT field (15,37%). This was followed by almost equal proportions (13,42-13,83-14,57%) of applicants in Engineering, technical field, Finance, Accounting, Logistics field and Administration, Customer service field.
More than 70% of visitors (70,80%) have a university or college degree (or are currently studying in higher education), with a high number of people with a university degree (12,91%) and a secondary education (15,49%). The number of people with a primary education is low - they are typically still in secondary school (0,80%).
About 1/3 of visitors are from the most active and in-demand age group in the labour market, 25-34 year olds (32,54%), who typically have between 3 and 10 years of work experience. They are followed by 18-24 year olds (21,66%), who are primarily looking for internships and early career positions, or positions requiring 1-3 years of experience or less. Through personalized, targeted communication, we managed to appeal to more experienced, senior workers: almost a fifth of JOBVERSE Job Fair visitors are aged 35-44 (19,68%), with a significant proportion of visitors aged 45-54 (16,59%).
I can only recommend it to all companies. A diverse and valuable job fair for everyone.
You have taken the world of job fairs to another dimension. An experience where everyone can find what they are looking for. You have taken a big burden off the shoulders of exhibitors in the pre-organization phase. Thank you for the opportunity to work together.
Professional organization, appropriate care, supportive background. We look forward to participating in the next JOBVERSE!
I've organized several of our presence at job fairs nationwide, but JOBVERSE is by far the best organized. Professional team, professional event!
Our participation at JOBVERSE has become a regular occurre, because it's an event where we can meet candidates in a friendly environment that reflects our company culture and gives us the opportunity to have informal conversations with them or to apply for specific positions.
I would particularly like to highlight the professionalism and organization of the event, as well as the excellent opportunity to strengthen our relationship with our visitors. We underestimated the number of visitors with more than double the number of visitors. We are proud to have participated in this creative event and to have contributed to the success of the JOBVERSE Job Fair.
Spring and autumn are always a great time for us, both because of the weather and because of the JOBVERSE Job Fair. We meet many interesting career paths, stories, and even more people who are interested in us and with whom we can potentionally work together in the future. The professionalism of the organizers is the cherry on top.
Endlessly professional organization! A key aspect is the sense of security for exhibitors and visitors alike, and JOBVERSE excels in this area with its excellent communication. A visitor-focused event where they can get real solutions to their problems and relevant answers to their dilemmas. It's a job fair to which it feels good to return to as an exhibitor, to see the progress and to experience the atmosphere without the fuss!
We had the opportunity to meet many relevant job seekers, who we wouldn’t be able to reach otherwise, on other platforms.
More than 2/3 of the visitors came to the event because they were currently looking for a job. The majority of them were looking for full-time opportunities (51,00%), but there was also a significant proportion of people who were interested in part-time/internship/second jobs (14,08%). However, 40% of our visitors (40,83%) wanted to visit a specific company that they were interested in and meet them in person. The complementary professional programs were also a major attraction (27,31%), and a particularly high proportion of those who, although weren't currently looking for a job, considered it important to find out about future opportunities (13,44%). The latter were typically students still in university or high school, or those returning to the job market or considering a change.
(More than one answer could be marked for this question).
We have given visitors plenty of reasons to feel this way. And the feedback speaks for itself.
,34%
of our visitors gave a positive (8, 9, 10) rating because they felt JOBVERSE was more than just a job fair, with 23,76%(!) of them giving the event a maximum score.
According to the feedback of those who shared their opinions, more than half of the visitors (54,41%) spent 1-3 hours at the event, which is why it is very important that exhibitors attract their attention with activities and openness within their stands. However, with additional programs (presentations, career counselling, Health Island, experiential elements), we have successfully achieved that visitors spend up to almost half a day (3-5 hours: 28,31%, 5-7 hours: 8,68%) at JOBVERSE. Only the really determined, almost 5% of our participants (3,13%+1,85%) spent one or two whole days at JOBVERSE, but the percentage of those who spent less than an hour at JOBVERSE (3,63%) was similarly low.
In the questionnaire, which was sent out at the end of the event, we asked our visitors "Who would you most like to work for out of all the exhibitors at JOBVERSE?". Here's the popularity ranking based on the top 10 answers:
It is also very important to us to help our job seekers find jobs more effectively and quickly, and to ensure that our exhibitors are well prepared, have realistic ideas and are confident in their presentation.
For example, our AI Talks program this spring provided an opportunity for those who want to keep up with technological developments and leverage them in their job search and daily life.
This spring, as part of a pilot project, CAPTain Hungary Kft.'s logical reasoning test made its debut —and was an instant success among our visitors. Even in its first run, nearly 400 people completed the test.
The test results can serve as a preliminary screening tool for companies, helping them assess candidates' logical thinking, problem-solving skills, and decision-making speed. With this test, we aim to further support our exhibitors by providing an additional screening point at JOBVERSE, complementing the on-site interview opportunities.
Our goal is to continue on this path and offer even more support and opportunities at our events to help exhibitors enhance the efficiency of their recruitment processes.
Our tram ads appeared on major routes serving Budapest’s top universities, including tram lines 17, 47, 49, 56, 56A, and 61. In addition, our astronaut distributed Mini Handbooks at key university locations, which students eagerly received — especially appreciating the Nissin noodles on those gloomy, rainy days!
The JOBVERSE marketing campaign focused on the various online advertising platforms again, with a special emphasis on Facebook, Instagram, Ads and TikTok.
Number of impressions:
2 479 217
Number of users reached:
652 007
Number of click-throughs to the website:
30 919
Number of users arriving at the website:
16 095
Number of impressions:
791 902
Number of click-throughs to the website:
39 020
Number of users arriving to the website:
20 533
Number of engaged sessions, carried on within the site:
24 749
Number of video views:
8 849 970
Number of followers:
12 600
Number of click-throughs to the website:
22 970
Highest video view during the campaign:
446 800
Or watch the job fair through the eyes of visitors:
For the first time at this year's event, we presented 4 certificates of recognition to our exhibitors who were highlighted by our jobseekers, based on visitor reviews. This is not just a memento, but also a valuable feedback from them that strong employer branding really works and it is worth being 'present' and 'seen' at the event!
For us, the biggest proof of JOBVERSE’s success is that a significant number of our exhibitors return event after event and make the most of the opportunities our job fair offers.
We continued the tradition we started in fall 2024 by expressing our special thanks to the 7 exhibitors who joined us for the fifth time, contributing to the continuous growth of JOBVERSE. With them, a total of 42 companies have now received their jubilee anniversary plaques. We are incredibly grateful for them for joining us!
This year, for the first time, we also awarded 4 certificates of recognition to exhibitors based on visitor feedback. These acknowledgments are more than just keepsakes — they serve as valuable proof that strong employer branding truly resonates with job seekers and that being present and visible at the event is well worth it!
