Thanks to our targeted marketing campaign and matchmaking automation, conversions are improving year on year: a growing proportion of website visitors find a relevant job offer or an employer they would like to apply for and register for the event.
(+11,88%)1
(-12,02%)1
(+10,45%)1
(+34,68%)1
1Highlights of the JOBVERSE Autumn 2023 Job Fair:101 exhibitors and professional partners, 54,940 users visited 222,081 pages on our website during the campaign and 8,963 jobseekers registered
Thanks to our targeted marketing campaign and our matchmaking automation, conversions are improving year on year: a growing proportion of visitors to our website find a relevant job offer, an employer they would like to apply to and register for the event.
Most of our visitors searched for jobs in Trade/Sales, Marketing, HR field (24,94%), followed by Other fields requiring specialist qualifications (17,87%) and IT field (15,37%). This was followed by almost equal proportions (13,42-13,83-14,57%) of applicants in Engineering, technical field, Finance, Accounting, Logistics field and Administration, Customer service field.
Among JOBVERSE visitors, a remarkably high (74,85%) percent holds a university or college degree, highlighting that the event attracts not just large audiences but highly qualified, relevant professionals. Another 24.66% have a higher vocational qualification, OKJ certificate, or secondary education. Only a small portion have basic education, these are typically high school students exploring career options and learning about potential employers before entering the job market.
The majority of JOBVERSE visitors (80%) belong to the active 18–44 age group, demonstrating that the event effectively reaches the most dynamic generations of the labor market. Within this, the 25–34 age group (31,91%) represents the largest segment: professionals at the beginning or in the middle of their careers, open to growth, new challenges, and career changes. Employers can therefore reach an exceptionally broad audience at JOBVERSE from students to senior professionals with decades of experience.
Our team gained deeper insights into career preferences, work experience, and professional interests of the visitors’ who visited our stands.
We participated as a returning exhibitor on this fall’s job fair. We were just as satisfied as before, we like the event’s marketing, the innovation surrounding it all, and the constant drive for improvement.
Everything was great, the usual high-quality standard. A special
shout-out to the hostesses, who were professional and friendly! The Exhibitor’s Experience Hour was also a brilliant idea, thank you!
More than half of the visitors (50,18%) came to the event because they are actively considering a job change and are open to new career opportunities. Many came with specific objectives: almost half of the participants (45,82%) specifically wanted to meet and network with representatives of specific companies. The professional programs were also a big attraction - almost a quarter of visitors (24,37%) attended presentations or career counselling sessions. Interest in flexible working arrangements remains strong, as shown by the fact that one in 6 visitors (16,30%) were looking for part-time or second job opportunities. In addition, many (14,87%) were about to make a career decision and were looking for inspiration and support for the next step in their career path.
(More than one answer could be marked for this question).
We've given visitors plenty of reasons to feel this way. And the feedback speaks for itself.
,47 %
gave a positive (8, 9, 10) rating because they felt JOBVERSE was more than just a job fair, with 26,16%(!) of them giving the event a maximum score.
The majority of the respondents (55,54%) spent 1-3 hours at the event, which is why it is very important that exhibitors attract their attention with activities and openness within their stands. However, with additional programs (presentations, career counselling, Health Island, experiential elements), we have successfully achieved that more than a quarter of participants (28,16%) stayed 3-5 hours, while 8,01% spent up to 5-7 hours at JOBVERSE. 3,72% (2,5%+1,22%) of respondents (2,5%+1,22%) spent a full day or two at the event - typically the most motivated career builders. Only 4,57% of the respondents spent less than an hour at the event.
In the questionnaire, which was sent out at the end of the event, we asked our visitors "Who would you most like to work for out of all the exhibitors at JOBVERSE?". Here's the popularity ranking based on the top 10 answers:
It is also very important to us to help our job seekers find jobs more effectively and quickly, and to ensure that our exhibitors are well prepared, have realistic ideas and are confident in their presentation.
For example, our AI Talks program this spring provided an opportunity for those who want to keep up with technological developments and leverage them in their job search and daily life.
At JOBVERSE, our goal is to turn presence into applications — and connections into hires.
That’s why this spring we launched a collaboration with CAPTain Hungary Kft., a company with 25 years of experience in competency assessment. The partnership was an instant success among candidates.
At this year’s event, visitors had the chance to complete a Team Role Test and 585 participants took part. Their results were automatically added to their myCV profiles, allowing exhibiting companies to quickly and easily see how candidates function in a team setting: whether they take on a leading or supportive role, are proactive or rule-following, task-oriented or people-focused.
This solution provided instant pre-screening support for exhibitors, enabling faster selection, better team fit, and more effective on-site interviews without any extra cost during the event.
Thanks to our partnership with CAPTain Hungary Kft., all our exhibitors receive a 20% discount on CAPTain’s competency and team role tests to use in their recruitment processes.
Details:
https://www.captain.en/jobverse-kedvezmeny/
(The price list is only available to our exhibitors by entering the code sent in the 'Usage of JOBVERSE myCV' email)
Our tram ads appeared on major routes serving Budapest’s top universities, including tram lines 17, 47, 49, 56, 56A, and 61. In addition, our astronaut distributed Mini Handbooks at key university locations, which students eagerly received — especially appreciating the Nissin noodles on those gloomy, rainy days!
The JOBVERSE marketing campaign focused on the various online advertising platforms again, with a special emphasis on Facebook, Instagram, Ads and TikTok.
Number of impressions:
3 063 477
Number of users:
693 136
Number of click-throughs:
30 355
Number of users arriving at the website:
17 527
Number of impressions:
1 018 892
Number of click-throughs to the website:
31 531
Number of users to the website:
24 692
Number of sessions engaged and forwarded within the site:
24 431
Number of video views:
2 376 809
Number of followers:
12 806
Number of users clicking through to the website:
10 565
Highest video views during the campaign
510 900
Experience the JOBVERSE experience:
For us, the clearest proof of JOBVERSE’s effectiveness is that a large number of our exhibitors return from event to event, making the most of the opportunities our job fair offers.
Continuing a tradition we started in fall 2024, this year we again expressed our gratitude to 10 exhibitors who joined us for the 5th time, contributing to JOBVERSE’s continuous growth. With them, a total of 52 companies have now received their jubilee anniversary plaques. We’re deeply thankful for their loyalty and partnership!
As part of an initiative launched last spring, we also once again presented four recognition certificates to exhibitors voted by visitors on-site. These awards are not only mementos but also valuable feedback, proving that strong employer branding truly makes an impact and that it’s worth being present and visible at JOBVERSE!
